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PRIVACY POLICY

Thank you for visiting finkimmobilien.de and for your interest in our company.

Protecting your personal data, such as your date of birth, name, phone number and address, is important to us.

This privacy policy explains how we process the personal data we collect when you visit our website. Our data protection practices comply with the EU General Data Protection Regulation (GDPR) and Germany’s Federal Data Protection Act (BDSG). This policy fulfils the information requirements under the GDPR, including Articles 13 and 14 et seq.

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Preamble

This privacy policy explains the types of personal data (also referred to below as ‘data’) we process, the purposes of processing and its scope. It applies to all processing of personal data by us, both in providing our services and, in particular, on our websites, in mobile applications and on external online presences such as our social media profiles (collectively referred to below as our ‘online services’).

The terms used are gender-neutral.

Last updated: 18 January 2026

 

Contents

  • Preamble

  • Controller

  • Overview of processing

  • Relevant legal bases

  • Security measures

  • Disclosure of personal data

  • International data transfers

  • General information on data retention and deletion

  • Rights of data subjects

  • Business services

  • Business processes and procedures

  • Providers and services used in our business activities

  • Provision of online services and web hosting

  • Use of cookies

  • Data processing within the application (app)

  • Contact and enquiry management

  • Communication via messaging services

  • Artificial intelligence (AI)

  • Cloud services

  • Web analytics, monitoring and optimisation

  • Online marketing

  • Customer reviews and rating procedures

  • Social media presences

  • Plug-ins, embedded functions and content

  • Changes and updates

  • Definitions

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Controller

FINK GMBH
Kaiserstraße 3
67292 Kirchheimbolanden
Germany

Authorised representative: Jürgen Fink

Email address: kontakt@finkimmobilien.de

Phone: 06352 - 5721

Legal notice: https://www.fink-immobilien.com/en/impressum

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Overview of processing

The following overview summarises the types of data processed and the purposes of processing, and identifies the people concerned.

Types of data processed

  • Basic personal data.

  • Payment data.

  • Location data.

  • Contact data.

  • Content data.

  • Contract data.

  • Usage data.

  • Metadata, communication data and procedural data.

  • Event data (Facebook).

  • Log data.

Categories of data subjects

  • Service recipients and clients.

  • Employees.

  • Prospective customers.

  • Communication partners.

  • Users.

  • Members.

  • Business and contractual partners.

  • Third parties.

  • Customers.

Purposes of processing

  • Providing contractual services and fulfilling contractual obligations.

  • Communication.

  • Security measures.

  • Direct marketing.

  • Audience measurement.

  • Tracking.

  • Office and organisational procedures.

  • Conversion measurement.

  • Audience targeting.

  • Organisational and administrative procedures.

  • Feedback.

  • Marketing.

  • Profiles containing user-related information.

  • Providing our online services and improving usability.

  • Information technology infrastructure.

  • Financial and payment management.

  • Public relations.

  • Sales promotion.

  • Business processes and commercial procedures.

  • Artificial intelligence (AI).

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Relevant legal bases

Relevant legal bases under the GDPR: The following is an overview of the GDPR legal bases on which we process personal data. Please note that, in addition to the GDPR, national data protection rules may apply in your country of residence or establishment or in ours. Where more specific legal bases apply in an individual case, we will inform you in this privacy policy.

  • Consent (Article 6(1), first sentence, point (a) GDPR): The data subject has consented to processing their personal data for one or more specific purposes.

  • Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR): Processing is necessary to perform a contract to which the data subject is a party or to take steps at their request before entering into a contract.

  • Legal obligation (Article 6(1), first sentence, point (c) GDPR): Processing is necessary to comply with a legal obligation to which the controller is subject.

  • Legitimate interests (Article 6(1), first sentence, point (f) GDPR): Processing is necessary for the legitimate interests pursued by the controller or a third party, unless these are overridden by the interests or fundamental rights and freedoms of the data subject that require protection of personal data.

National data protection rules in Germany: In addition to the GDPR, national data protection rules apply in Germany, particularly the Federal Data Protection Act (BDSG), which protects against misuse of personal data in data processing. The BDSG contains specific provisions on access, erasure, objection, processing special categories of personal data, processing for other purposes, disclosure and automated individual decision-making, including profiling. The data protection laws of individual German federal states may also apply.

Application of the GDPR and the Swiss Federal Act on Data Protection: This policy provides information under both the Swiss Federal Act on Data Protection (FADP) and the GDPR. For broader geographical applicability and clarity, it uses GDPR terminology. In particular, GDPR terms such as ‘processing’, ‘personal data’, ‘legitimate interests’ and ‘special categories of data’ replace the corresponding Swiss statutory terms. Where the Swiss FADP applies, however, the legal meaning of these terms continues to be determined under Swiss law.

Security measures

In accordance with legal requirements, we implement appropriate technical and organisational measures to ensure a level of protection appropriate to the risk. We take account of the state of the art, implementation costs, the nature, scope, context and purposes of processing, and the varying likelihood and severity of risks to individuals’ rights and freedoms.

These measures include safeguarding data confidentiality, integrity and availability by controlling physical and electronic access, data entry and disclosure, availability and separation of data. We have also established procedures for exercising data subject rights, deleting data and responding to threats to data security. We consider personal data protection when developing or selecting hardware, software and procedures, in accordance with the principles of data protection by design and by default.

Securing online connections using TLS/SSL encryption (HTTPS): We use TLS/SSL encryption to protect data transmitted through our online services against unauthorised access. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) provide encryption for information transmitted between a website or app and a user’s browser, or between two servers. TLS is the more advanced and secure successor to SSL. An SSL/TLS certificate is indicated by HTTPS in the URL, signalling that information is transmitted over an encrypted connection.

Disclosure of personal data

When processing personal data, we may transmit it to or disclose it to other bodies, companies, legally independent organisational units or individuals. Recipients may include IT service providers or providers of services and content integrated into a website. In such cases we comply with legal requirements and, in particular, enter into appropriate contracts or agreements with recipients to protect your data.

International data transfers

Processing in third countries: Where we transfer data to a third country, meaning outside the European Union (EU) or European Economic Area (EEA), including when using third-party services or disclosing or transferring data to other people, bodies or companies, we do so in accordance with legal requirements. Such transfers may be indicated by the provider’s postal address or by an express reference in this policy to transfers to third countries.

For transfers to the United States, we rely primarily on the Data Privacy Framework (DPF), recognised as providing an adequate legal framework by the European Commission’s adequacy decision of 10 July 2023. We have also entered into standard contractual clauses with the relevant providers, meeting the Commission’s requirements and establishing contractual obligations to protect your data.

These two safeguards are intended to protect your data: the DPF provides the primary framework, while the standard contractual clauses provide an additional safeguard. If the DPF framework changes, the standard contractual clauses serve as a fallback mechanism, helping to maintain appropriate protection in the event of political or legal changes.

For individual service providers, we explain whether they are DPF-certified and whether standard contractual clauses apply. Further information about the DPF and a list of certified companies are available on the US Department of Commerce website at https://www.dataprivacyframework.gov/ (in English).

Transfers to other third countries are subject to corresponding safeguards, particularly standard contractual clauses, express consent or transfers required by law. Information on third-country transfers and applicable adequacy decisions is available from the European Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

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General information on data retention and deletion

We delete personal data in accordance with the law when the underlying consent is withdrawn or no further legal basis for processing exists. This includes cases where the original processing purpose no longer applies or the data is no longer needed. Exceptions apply where legal obligations or specific interests require longer retention or archiving.

In particular, data that must be retained for commercial or tax-law purposes, or is needed to pursue legal claims or protect the rights of other individuals or legal entities, must be archived accordingly.

This policy provides additional retention and deletion information for particular processing activities.

Where several retention periods or deletion deadlines apply to the same data, the longest period applies. Data retained for legal or other reasons after the original purpose has ended is processed solely for the purposes that justify its retention.

Data retention and deletion: The following general retention and archiving periods apply under German law:

  • 10 years: Books and records, annual accounts, inventories, management reports, opening balance sheets and the instructions and other organisational documents needed to understand them (section 147(1), no. 1 in conjunction with (3) German Fiscal Code (AO), section 14b(1) German VAT Act (UStG), section 257(1), no. 1 in conjunction with (4) German Commercial Code (HGB)).

  • 8 years: Accounting documents, such as invoices and expense receipts (section 147(1), nos. 4 and 4a in conjunction with (3), first sentence AO, and section 257(1), no. 4 in conjunction with (4) HGB).

  • 6 years: Other business records, including received commercial or business correspondence, copies of correspondence sent and other tax-relevant documents, such as hourly pay records, cost allocation sheets, calculation documents, price records, payroll documents that are not already accounting documents, and cash register receipts (section 147(1), nos. 2, 3 and 5 in conjunction with (3) AO, and section 257(1), nos. 2 and 3 in conjunction with (4) HGB).

  • 3 years: Data needed to consider potential warranty, damages or similar contractual claims and rights, and to handle related enquiries, is retained for the ordinary statutory limitation period of three years, based on previous business experience and customary industry practice (sections 195 and 199 German Civil Code (BGB)).

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Rights of data subjects

Data subject rights under the GDPR: You have various rights under the GDPR, particularly under Articles 15 to 21:

  • Right to object: You may object at any time, on grounds relating to your particular situation, to processing of your personal data based on Article 6(1), points (e) or (f) GDPR, including profiling based on those provisions. Where your personal data is processed for direct marketing, you may object at any time to processing for that purpose, including profiling to the extent it relates to such marketing.

  • Right to withdraw consent: You may withdraw consent at any time.

  • Right of access: In accordance with the law, you may request confirmation of whether your data is being processed, access to that data, further information and a copy of the data.

  • Right to rectification: In accordance with the law, you may request completion of your data or correction of inaccurate personal data.

  • Rights to erasure and restriction of processing: Subject to the applicable legal conditions, you may request deletion of your data without undue delay or, alternatively, restriction of its processing.

  • Right to data portability: Subject to the applicable legal conditions, you may receive personal data you have provided to us in a structured, commonly used, machine-readable format or request its transmission to another controller.

  • Right to complain to a supervisory authority: In accordance with the law and without prejudice to other administrative or judicial remedies, you may lodge a complaint with a data protection supervisory authority, particularly in the member state of your habitual residence, workplace or the alleged infringement, if you consider that processing of your personal data infringes the GDPR.

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Business services

We process data of our contractual and business partners, such as customers and prospective customers (collectively ‘contractual partners’), within contractual and comparable legal relationships, related measures and communication, including pre-contractual communication such as responding to enquiries.

We use this data to fulfil our contractual obligations, particularly to provide agreed services, meet any updating duties and address warranty or other service issues. We also use it to protect our rights and for associated administration and business organisation. In addition, we process data based on our legitimate interests in proper, commercially sound business management and security measures protecting our partners and business against misuse and risks to data, secrets, information and rights. This may involve telecommunications, transport and other support providers, subcontractors, banks, tax and legal advisers, payment providers or tax authorities. Within the law, we disclose partners’ data to third parties only where necessary for these purposes or to fulfil legal obligations. This policy explains other forms of processing, such as marketing.

We inform contractual partners which data is required before or when collecting it, for example through specific markings, colours or symbols such as asterisks in online forms, or in person.

We delete data when statutory warranty and comparable obligations expire, generally after four years, unless it is retained in a customer account or must be archived for legal reasons, for example for tax purposes, generally for ten years. Data disclosed to us by a contractual partner in connection with an assignment is deleted in accordance with the applicable requirements, generally after the assignment ends.

  • Types of data processed: Basic personal data (for example full name, home address, contact details and customer number); payment data (for example bank details, invoices and payment history); contact data (for example postal addresses, email addresses and phone numbers); contract data (for example subject matter, term and customer category).

  • Data subjects: Service recipients and clients; prospective customers; business and contractual partners.

  • Purposes of processing: Providing contractual services and fulfilling contractual obligations; communication; office and organisational procedures; organisational and administrative procedures; business processes and commercial procedures.

  • Retention and deletion: Deletion in accordance with the section ‘General information on data retention and deletion’.

  • Legal bases: Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR); legal obligation (Article 6(1), first sentence, point (c) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

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Further information on processing activities, procedures and services:

  • Agency and brokerage services: We process data of our customers, clients and prospective customers (collectively ‘customers’) in accordance with their underlying instructions. We may also process information about individuals’ characteristics and circumstances, or their property, where this forms part of our assignment. This may include personal circumstances, movable or immovable property and financial circumstances.

    Where necessary to perform a contract, required by law, authorised by customers or based on our legitimate interests, we disclose or transfer customers’ data in connection with coverage enquiries, contract conclusion and administration to providers of the arranged services or properties, insurers, reinsurers, broker networks, technical and other service providers, cooperating associations, financial services providers, credit institutions, investment companies, social security institutions, tax authorities, tax advisers, legal advisers, auditors, insurance ombudsmen and Germany’s Federal Financial Supervisory Authority (BaFin). Unless otherwise agreed, we may also appoint subcontractors, such as sub-agents. Legal basis: Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR).

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Business processes and procedures

Personal data of service recipients and clients, including customers, clients and, in particular cases, patients or business partners and other third parties, is processed within contractual and comparable legal relationships and pre-contractual measures such as establishing business relationships. This processing supports business activities including customer management, sales, payments, accounting and project management.

The data is used to fulfil contractual obligations and organise efficient business processes. This includes handling transactions, managing customer relationships, optimising sales strategies and ensuring internal accounting and financial processes. It also supports protection of the controller’s rights, administrative tasks and business organisation.

Personal data may be disclosed to third parties where necessary to fulfil these purposes or legal obligations. It is deleted when statutory retention periods expire or its processing purpose ends. This also applies to data retained for longer to meet tax-law or statutory evidence requirements.

  • Types of data processed: Basic personal data (for example full name, home address, contact details and customer number); payment data (bank details, invoices and payment history); contact data (postal addresses, email addresses and phone numbers); content data (text or image messages and posts and related information, such as authorship or creation time); contract data (subject matter, term and customer category); log data (for example logs of sign-ins, data retrieval and access times); usage data (page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions); metadata, communication data and procedural data (IP addresses, times, identification numbers and people involved).

  • Data subjects: Service recipients and clients; prospective customers; communication partners; business and contractual partners; third parties; users, such as website visitors and online service users; employees, including staff, applicants and temporary workers; customers.

  • Purposes of processing: Providing contractual services and fulfilling contractual obligations; office and organisational procedures; business processes and commercial procedures; communication; marketing; sales promotion; public relations; financial and payment management; IT infrastructure, including operating and providing information systems and equipment such as computers and servers.

  • Retention and deletion: Deletion in accordance with the section ‘General information on data retention and deletion’.

  • Legal bases: Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR); legal obligation (Article 6(1), first sentence, point (c) GDPR).

Further information on processing activities, procedures and services:

  • Customer management and customer relationship management (CRM): Procedures needed for customer management and CRM, including customer acquisition in compliance with data protection rules, customer retention and loyalty, effective communication, complaints handling and customer service with due regard to data protection, data management and analysis supporting relationships, CRM administration, secure account management, customer segmentation and audience targeting. Legal bases: Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

  • Contact management and maintenance: Procedures for organising, maintaining and safeguarding contact information, including a central contact database, regular updates, data integrity checks, data protection measures, access controls, backups and restoration, staff training in contact management software, review of communication histories and adjustment of contact strategies. Legal bases: Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

  • General payment transactions: Procedures for making payments, monitoring bank accounts and controlling payment flows, including preparing and checking transfers, handling direct debits, reviewing statements, monitoring receipts and payments, managing returned direct debits, reconciling accounts and cash management. Legal bases: Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

  • Bookkeeping, accounts payable and accounts receivable: Procedures for recording, processing and checking business transactions in accounts payable and receivable, including preparing and reviewing invoices, managing outstanding items, payments, reminders, reconciliation of receivables and liabilities, and creditor and debtor accounting. Legal bases: Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR); legal obligation (Article 6(1), first sentence, point (c) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

  • Financial accounting and taxes: Procedures for recording, managing and reviewing financial transactions and calculating, reporting and paying taxes, including allocating and posting transactions, quarterly and annual accounts, payments, reminders, reconciliation, tax advice, preparing and submitting returns, and tax administration. Legal bases: Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR); legal obligation (Article 6(1), first sentence, point (c) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

  • Marketing, advertising and sales promotion: Procedures including market analysis, identifying audiences, developing marketing strategies, planning and running campaigns, designing and producing materials, online marketing including SEO and social media campaigns, event marketing, trade fairs, loyalty programmes, sales promotions, performance measurement and optimisation, budget management and cost control. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR).

  • Public relations: Procedures including communication strategies, PR campaigns, preparing and distributing press releases, media contacts, monitoring and analysing coverage, press conferences and public events, crisis communication, social media and website content, and corporate branding. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR).

 

Providers and services used in our business activities

In our business activities we use additional third-party services, platforms, interfaces or plug-ins (collectively ‘services’) in compliance with legal requirements. Their use is based on our interests in proper, lawful and commercially sound operation and internal organisation.

  • Types of data processed: Basic personal data (for example full name, home address, contact details and customer number); payment data (bank details, invoices and payment history); contact data (postal addresses, email addresses and phone numbers); content data (text or image messages and posts, including related authorship and creation information); contract data (subject matter, term and customer category).

  • Data subjects: Service recipients and clients; prospective customers; business and contractual partners; members; employees, including staff, applicants and temporary workers.

  • Purposes of processing: Providing contractual services and fulfilling contractual obligations; office and organisational procedures; business processes and commercial procedures.

  • Retention and deletion: Deletion in accordance with the section ‘General information on data retention and deletion’.

  • Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR).

Further information on processing activities, procedures and services:

Provision of online services and web hosting

We process users’ data to provide our online services. This includes the user’s IP address, which is needed to transmit content and functions to their browser or device.

  • Types of data processed: Usage data (page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions); metadata, communication data and procedural data (IP addresses, times, identification numbers and people involved); log data (for example logs of sign-ins, data retrieval and access times); content data (text or image messages and posts and related information, such as authorship and creation time).

  • Data subjects: Users, such as website visitors and online service users.

  • Purposes of processing: Providing our online services and improving usability; IT infrastructure, including operating and providing information systems and equipment such as computers and servers; security measures.

  • Retention and deletion: Deletion in accordance with the section ‘General information on data retention and deletion’.

  • Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR).

Further information on processing activities, procedures and services:

  • Providing online services using rented storage: We use storage space, computing capacity and software rented or otherwise obtained from a server provider, also known as a web host. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR).

  • Access data and log files: Access to our online services is recorded in server log files. These may contain the address and name of pages and files retrieved, date and time, data volumes, retrieval success messages, browser type and version, operating system, referrer URL (the previous page), and generally IP addresses and the requesting provider. Logs may be used for security, for example to prevent server overload, particularly during abusive DDoS attacks, and to ensure server capacity and stability. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Deletion: Log information is retained for no more than 30 days, then deleted or anonymised. Data required as evidence is exempt from deletion until the incident is finally resolved.

  • Content delivery network: We use a content delivery network (CDN). A CDN enables content, particularly large media files such as graphics or scripts, to be delivered more quickly and securely through geographically distributed servers connected over the internet. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR).

  • Wix: Hosting and software for creating, providing and operating websites, blogs and other online services. Provider: Wix.com Ltd., Nemal St. 40, 6350671 Tel Aviv, Israel. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Website: https://de.wix.com/; Privacy policy: https://de.wix.com/about/privacy; Data processing agreement: https://www.wix.com/about/privacy-dpa-users. Basis for third-country transfers: Data Privacy Framework (DPF).

  • Google Cloud CDN: Content delivery network enabling content, particularly large media files such as graphics or scripts, to be delivered more quickly and securely through geographically distributed servers connected over the internet. Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Website: https://cloud.google.com/cdn; Privacy policy: https://policies.google.com/privacy; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum. Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://cloud.google.com/terms/eu-model-contract-clause).

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Use of cookies

‘Cookies’ refers to functions that store information on users’ devices and read it from them. They may serve different purposes, including online service functionality, security, convenience and visitor traffic analysis. We use cookies in accordance with the law and obtain consent beforehand where required. Where consent is not required, we rely on legitimate interests. This applies where storing or accessing information is essential to provide content or functions explicitly requested, such as storing preferences and ensuring functionality and security. Consent may be withdrawn at any time. We clearly explain its scope and the cookies used.

Legal bases under data protection law: Processing personal data using cookies depends on consent where required. Where consent has been given, it is the legal basis. Otherwise, we rely on the legitimate interests explained above and in relation to the relevant services and procedures.

Storage duration: The following types of cookies are distinguished by their storage period:

  • Temporary cookies, also known as session cookies: These are deleted at the latest when a user has left the online service and closed their browser or mobile application.

  • Persistent cookies: These remain stored after the browser or application is closed. They can, for example, retain sign-in status and show preferred content on a return visit. Data collected using cookies may also be used for audience measurement. Unless we provide specific information about a cookie’s type and duration, for example when requesting consent, users should assume it is persistent and may be stored for up to two years.

General information on withdrawal of consent and objection (opt-out): Users may withdraw consent at any time and object to processing in accordance with the law, including through their browser’s privacy settings.

  • Types of data processed: Metadata, communication data and procedural data, such as IP addresses, times, identification numbers and people involved.

  • Data subjects: Users, such as website visitors and online service users.

  • Legal bases: Legitimate interests (Article 6(1), first sentence, point (f) GDPR); consent (Article 6(1), first sentence, point (a) GDPR).

Further information on processing activities, procedures and services:

  • Consent-based processing of cookie data: We use a consent management solution to obtain consent to cookies and to the procedures and providers identified in that solution. It obtains, records, manages and enables withdrawal of consent, particularly for cookies and comparable technologies that store, access and process information on users’ devices. Users may manage and withdraw their consent. Consent records are stored to avoid repeated requests and to demonstrate consent as legally required. They are stored on the server and/or in an opt-in cookie or comparable technology to associate consent with a particular user or device. Unless more specific provider information is given, consent is retained for up to two years. A pseudonymous user identifier is stored with the time of consent, its scope, such as cookie categories or providers, and information about the browser, system and device. Legal basis: Consent (Article 6(1), first sentence, point (a) GDPR).

  • Cookie opt-out: A button link in our website footer lets you change cookie settings and withdraw the relevant consent.

  • Usercentrics: Storage and management of consent to cookies and data processing, recording user decisions, displaying privacy and cookie information, and enabling users to withdraw or adjust consent. Provider: Usercentrics GmbH, Sendlinger Straße 7, 80331 München, Germany. Website: https://usercentrics.com/de/. Privacy policy: https://usercentrics.com/de/datenschutzerklaerung/.

 

Data processing within the application (app)

We process app users’ data to the extent necessary to provide the app and its functions, monitor security and develop it further. In accordance with the law, we may contact users where communication is necessary to administer or use the app. Other processing of users’ data is described in the relevant sections of this privacy policy.

Legal bases: Processing necessary to provide app functions serves performance of contractual obligations. This also applies where a function requires user permissions, such as access to device functions. Processing that is not necessary to provide functions but serves app security or our commercial interests, for example optimisation or security analysis, is based on legitimate interests. Where users are expressly asked for consent, processing within its scope is based on that consent.

  • Types of data processed: Basic personal data (for example full name, home address, contact details and customer number); usage data (page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions); metadata, communication data and procedural data (IP addresses, times, identification numbers and people involved).

  • Data subjects: Users, such as website visitors and online service users.

  • Purposes of processing: Providing contractual services and fulfilling contractual obligations; security measures; providing our online services and improving usability.

  • Retention and deletion: Deletion in accordance with the section ‘General information on data retention and deletion’.

  • Legal bases: Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

Further information on processing activities, procedures and services:

  • Device permissions for access to functions and data: Use of our app or its functions may require permission to access particular device functions or data stored on or accessible through a device. Users normally grant these permissions and may withdraw them at any time in device settings. The procedure depends on the device and software. Please contact us if you need clarification. Refusing or withdrawing permissions may affect the app’s functionality.

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Contact and enquiry management

When you contact us by post, contact form, email, phone or social media, or within existing user and business relationships, we process the information provided to the extent necessary to respond to the enquiry and any requested action.

  • Types of data processed: Contact data (postal addresses, email addresses and phone numbers); content data (text or image messages and posts and related information, such as authorship and creation time); metadata, communication data and procedural data (IP addresses, times, identification numbers and people involved).

  • Data subjects: Communication partners.

  • Purposes of processing: Communication; organisational and administrative procedures; feedback, such as feedback collected through online forms; providing our online services and improving usability.

  • Retention and deletion: Deletion in accordance with the section ‘General information on data retention and deletion’.

  • Legal bases: Legitimate interests (Article 6(1), first sentence, point (f) GDPR); performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR).

Further information on processing activities, procedures and services:

  • Contact form: When you contact us through a form, email or another channel, we process the personal data provided to respond to and handle your request. This usually includes your name, contact details and any other information needed to deal with it appropriately. We use this data solely for the stated contact and communication purpose. Legal bases: Performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

 

Communication via messaging services

We use messaging services for communication. Please note the following information about their functionality, encryption, communication metadata and your options to object.

You may also contact us by alternative means, such as phone or email. Please use the contact details provided to you or listed on our website.

Where content is end-to-end encrypted, the message and its attachments, such as images, are encrypted from one end of the communication to the other. The messaging provider itself cannot read that content. Use an up-to-date version of the service with encryption enabled to ensure message content is encrypted.

However, messaging providers may know that and when you communicate with us and may process technical information about your device and, depending on device settings, location information. This is known as metadata.

Legal bases: Where we request permission before communicating through a messaging service, processing is based on consent. Where we do not request consent and you contact us on your own initiative, use in connection with contracts or their preparation is a contractual measure. For other prospective customers and communication partners, use is based on legitimate interests in fast, efficient communication and meeting their preference for messaging. We do not initially transmit contact details provided to us to messaging services without consent.

Withdrawal, objection and deletion: You may withdraw consent and object to communication through messaging services at any time. We delete messages under our general deletion rules, for example after contractual relationships end and subject to archiving requirements. Otherwise, we delete them once enquiries have been answered, no reference back to earlier conversations is expected and no statutory retention requirement prevents deletion.

Use of other communication channels: For your security, we may be unable to answer some enquiries through messaging services. This may apply where contract details are particularly confidential or a message would not meet formal requirements. In these cases we recommend a more suitable channel.

  • Types of data processed: Contact data (postal addresses, email addresses and phone numbers); content data (text or image messages and posts and related authorship or creation information); usage data (page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions); metadata, communication data and procedural data (IP addresses, times, identification numbers and people involved).

  • Data subjects: Communication partners.

  • Purposes of processing: Communication; direct marketing, for example by email or post.

  • Retention and deletion: Deletion in accordance with the section ‘General information on data retention and deletion’.

  • Legal bases: Consent (Article 6(1), first sentence, point (a) GDPR); performance of a contract and pre-contractual enquiries (Article 6(1), first sentence, point (b) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

Further information on processing activities, procedures and services:

  • Apple iMessage: Sending and receiving text and voice messages, video calls, group conversations and sharing files, photos, videos and locations; end-to-end encryption of communications and synchronisation across devices. Provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Website: https://www.apple.com/de/. Privacy policy: https://www.apple.com/legal/privacy/de-ww/.

  • Instagram: Messaging through the Instagram social network. Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Website: https://www.instagram.com. Privacy policy: https://privacycenter.instagram.com/policy/.

  • Facebook Messenger: Sending and receiving text messages, voice and video calls, group chats, sharing files and media, transmitting location information, synchronising contacts and encrypting messages. Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing. Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).

  • WhatsApp: An internet communication service for sending and receiving text and voice messages, images, videos and documents, and making voice and video calls. Communication is end-to-end encrypted, so content is accessible only to the participants. The platform processes metadata, such as phone numbers, times and device information, to provide the service and may use it to improve functionality, security and services. Provider: WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Website: https://www.whatsapp.com/; Privacy policy: https://www.whatsapp.com/legal/privacy-policy-eea. Basis for third-country transfers: Data Privacy Framework (DPF).

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Artificial intelligence (AI)

We use artificial intelligence (AI), involving processing of personal data. The specific purposes and our interest in its use are described below. An AI system, as defined in Article 3(1) of the AI Act, is a machine-based system designed to operate with varying levels of autonomy, which may adapt after deployment and produces outputs from inputs, such as predictions, content, recommendations or decisions that can influence physical or virtual environments.

Our AI systems are used in compliance with applicable law, including AI-specific and data protection rules. We observe principles including lawfulness, transparency, fairness, human control, purpose limitation, data minimisation, integrity and confidentiality. Processing of personal data must have a legal basis, such as consent or statutory authorisation.

We carefully select external AI providers. In line with our legal obligations, we ensure that providers comply with applicable rules and observe our own duties when using or operating their services. Processing by us and providers is based solely on consent or a legal authorisation. We place particular importance on transparency, fairness and human control over AI-supported decision-making.

We implement appropriate, robust technical and organisational measures to protect data integrity and confidentiality and minimise potential risks. Regular reviews of AI providers and their services are intended to maintain compliance with current legal and ethical standards.

  • Types of data processed: Content data, such as text or image messages and posts and related authorship or creation information; usage data, such as page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions.

  • Data subjects: Users, such as website visitors and online service users; third parties.

  • Purpose of processing: Artificial intelligence (AI).

  • Retention and deletion: Deletion in accordance with the section ‘General information on data retention and deletion’.

  • Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR).

Further information on processing activities, procedures and services:

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Cloud services

We use software services accessible over the internet and run on providers’ servers, known as cloud services or software as a service, to store and manage content. This includes document storage and management, exchanging documents, content and information with specified recipients, and publishing content and information.

Personal data may be processed and stored on providers’ servers where it forms part of communications with us or other processing described in this policy. This may include users’ basic and contact data, information about transactions, contracts and other processes, and their content. Cloud providers also process usage data and metadata for security and service optimisation.

Where we use cloud services to provide forms, documents or content to other users or publicly accessible websites, providers may store cookies on users’ devices for web analytics or to remember preferences, such as media settings.

  • Types of data processed: Basic personal data (for example full name, home address, contact details and customer number); contact data (postal addresses, email addresses and phone numbers); content data (text or image messages and posts and related authorship or creation information); usage data (page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions).

  • Data subjects: Prospective customers; communication partners; business and contractual partners.

  • Purposes of processing: Office and organisational procedures; IT infrastructure, including operating and providing information systems and equipment such as computers and servers.

  • Retention and deletion: Deletion in accordance with the section ‘General information on data retention and deletion’.

  • Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR).

Further information on processing activities, procedures and services:

Web analytics, monitoring and optimisation

Web analytics, also known as audience measurement, evaluates visitor traffic to our online services and may include pseudonymous information about behaviour, interests or demographics such as age or gender. It helps us identify when services, functions or content are used most frequently or encourage return visits, and which areas need improvement.

In addition to web analytics, we may use testing procedures to compare and optimise different versions of our online services or their components.

Unless otherwise stated below, profiles, meaning data grouped around a usage activity, may be created for these purposes, and information stored in and read from a browser or device. Information collected includes websites visited and elements used, technical details such as browser and computer system, and usage times. Location data may also be processed where users have consented to its collection by us or our service providers.

Users’ IP addresses are also stored. We use IP masking, meaning pseudonymisation by shortening the IP address, to protect users. In general, web analytics, A/B testing and optimisation store pseudonyms rather than directly identifying data such as names or email addresses. We and the software providers therefore generally know only the information stored in profiles for the relevant procedures, rather than users’ actual identities.

Legal bases: Where we request consent to use third-party providers, processing is based on that consent. Otherwise, users’ data is processed on the basis of legitimate interests in efficient, economical and user-friendly services. Please also see the information on cookies in this policy.

  • Types of data processed: Usage data, such as page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions; metadata, communication data and procedural data, such as IP addresses, times, identification numbers and people involved.

  • Data subjects: Users, such as website visitors and online service users.

  • Purposes of processing: Audience measurement, such as access statistics and recognising returning visitors; profiles containing user-related information.

  • Retention and deletion: Deletion follows the section ‘General information on data retention and deletion’. Unless otherwise stated, cookies and similar storage methods may remain on users’ devices for up to two years.

  • Security measures: IP masking, meaning pseudonymisation of IP addresses.

  • Legal bases: Consent (Article 6(1), first sentence, point (a) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

Further information on processing activities, procedures and services:

  • Google Tag Manager: We use Google Tag Manager to manage website tags centrally through a user interface. Tags are small pieces of code that record and analyse visitor activity, helping us improve our website and content. Tag Manager itself does not create user profiles, store cookies containing user profiles or perform its own analytics. It simplifies integration and management of tools and services. Users’ IP addresses are nevertheless transmitted to Google where technically necessary to implement the services used. Cookies may also be set when services are integrated through Tag Manager. Further information about those services and their processing is provided elsewhere in this policy. Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Legal basis: Consent (Article 6(1), first sentence, point (a) GDPR). Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Data processing agreement:
    https://business.safety.google/adsprocessorterms. Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms).

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Online marketing

We process personal data for online marketing. This may include marketing advertising space, displaying advertising and other content (collectively ‘content’) based on potential user interests, and measuring its effectiveness.

For these purposes, user profiles are created and stored in cookies or by similar methods, recording information relevant to displaying that content. This may include content viewed, websites visited, online networks used, communication partners and technical details such as browser, computer system, usage times and functions used. Location data may also be processed if users have consented to its collection.

IP addresses are also stored. We use available IP masking methods, meaning pseudonymisation by shortening the address, to protect users. Online marketing generally stores pseudonyms rather than directly identifying data such as names or email addresses. We and the marketing providers therefore generally know only the information stored in profiles rather than users’ actual identities.

Profile information is generally stored in cookies or by similar methods. These cookies may later be read on other websites using the same marketing procedure, analysed to display content, supplemented with other data and stored on the marketing provider’s servers.

Exceptionally, directly identifying data may be associated with profiles, particularly where users belong to a social network whose marketing procedures we use and the network links their profiles to this information. Users may make additional agreements with providers, for example by consenting when registering.

We generally receive only aggregated information about advertising performance. Conversion measurement may, however, show which marketing procedures led to a conversion, such as a contract with us. It is used solely to analyse the success of our marketing activities.

Unless otherwise stated, please assume that cookies used are retained for two years.

Legal bases: Where we request consent to use third-party providers, processing is based on that consent. Otherwise, it is based on legitimate interests in efficient, economical and user-friendly services. Please also see the information about cookies in this policy.

Withdrawal of consent and objection:

Please refer to providers’ privacy policies and their specified opt-out options. Where no express opt-out is given, you can disable cookies in your browser settings, although this may restrict functions of our online services. We also recommend the following opt-out services for the respective regions:

a) Europe: https://www.youronlinechoices.eu.

b) Canada: https://youradchoices.ca/.

c) USA: https://optout.aboutads.info/.

d) Across regions: https://optout.aboutads.info.

  • Types of data processed: Content data (text or image messages and posts and related authorship or creation information); usage data (page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions); metadata, communication data and procedural data (IP addresses, times, identification numbers and people involved); Facebook event data. Event data is information sent to Meta, for example through the Meta Pixel in apps or other channels, relating to individuals or their actions. It may include website visits, interactions, app installations and purchases, and is used to create audiences for content and advertising (custom audiences). It does not include actual content such as comments, sign-in information or contact details such as names, email addresses or phone numbers. Meta deletes event data after no more than two years; audiences created from it disappear when our Meta user accounts are deleted.

  • Data subjects: Users, such as website visitors and online service users.

  • Purposes of processing: Audience measurement, such as access statistics and recognising returning visitors; tracking, including interest- or behaviour-based profiling and cookies; conversion measurement of marketing effectiveness; audience targeting; marketing; profiles containing user-related information; providing our online services and improving usability.

  • Retention and deletion: Deletion follows the section ‘General information on data retention and deletion’. Unless otherwise stated, cookies and similar storage methods may remain on users’ devices for up to two years.

  • Security measures: IP masking, meaning pseudonymisation of IP addresses.

  • Legal basis: Consent (Article 6(1), first sentence, point (a) GDPR).

Further information on processing activities, procedures and services:

  • Meta Pixel and audience targeting (custom audiences): The Meta Pixel, or comparable interfaces in apps for transmitting event data or contact information, enables Meta to identify visitors to our online services as an audience for Meta advertising. We use it to display ads on Meta platforms and services of partners in its Audience Network (https://www.facebook.com/audiencenetwork/ ) to users who have shown interest in our services or have particular characteristics, such as interests in topics or products inferred from websites visited, which we transmit to Meta as custom audiences. We aim to show relevant, non-intrusive ads. The Pixel also enables statistical and market-research measurement of advertising effectiveness by showing whether users reached our website after clicking a Meta ad (conversion measurement). Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal basis: Consent (Article 6(1), first sentence, point (a) GDPR). Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing; Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum); Further information: User event data, meaning behavioural and interest information, is processed for targeted advertising and audience targeting under a joint-controller agreement (‘Controller Addendum’, https://www.facebook.com/legal/controller_addendum). Joint controllership is limited to collection and transmission of data to Meta Platforms Ireland Limited, an EU-based company. Subsequent processing is the sole responsibility of Meta Platforms Ireland Limited, particularly transfers to its parent, Meta Platforms, Inc. in the USA, on the basis of standard contractual clauses between those companies.

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Customer reviews and rating procedures

We participate in review and rating procedures to evaluate, improve and promote our services. When users rate us or provide feedback through participating platforms or procedures, the providers’ terms of business or use and privacy policies also apply. Reviews generally require registration with the provider.

To verify that reviewers have actually used our services, we transmit necessary customer and service information to the review platform with the customer’s consent, including name, email address and order or item number. This data is used solely to verify authenticity.

  • Types of data processed: Contract data (subject matter, term and customer category); usage data (page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions); metadata, communication data and procedural data (IP addresses, times, identification numbers and people involved).

  • Data subjects: Service recipients and clients; users, such as website visitors and online service users.

  • Purposes of processing: Feedback, such as feedback collected through online forms; marketing.

  • Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR).

Further information on processing activities, procedures and services:

  • Google Customer Reviews: Service for collecting and/or displaying customer satisfaction and opinions. Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Website: https://www.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: Collecting reviews involves processing a transaction identifier and time, the customer’s email address and country of residence where requests are sent directly, and the review itself. Further information on processing and data types: https://business.safety.google/adsservices/. Google advertising data processing terms: Information about controller-to-controller terms and standard contractual clauses for third-country transfers: https://business.safety.google/adscontrollerterms.

Social media presences

We maintain social media presences and process user data to communicate with users and provide information about us.

User data may be processed outside the European Union. This may create risks, for example by making it more difficult to enforce user rights.

Social networks generally process user data for market research and advertising. Usage profiles may be created from behaviour and inferred interests and used to display relevant advertising within and outside the networks. Cookies are generally stored on users’ devices to record behaviour and interests. Profiles may also contain data across devices, particularly where users are members and signed in.

For details of processing and opt-out options, please refer to the respective networks’ privacy policies and information.

Requests for information and exercise of data subject rights are usually most effective when addressed directly to providers, as only they have access to the relevant user data and can take action or provide information directly. You may nevertheless contact us if you need assistance.

  • Types of data processed: Contact data (postal addresses, email addresses and phone numbers); content data (text or image messages and posts and related authorship or creation information); usage data (page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions).

  • Data subjects: Users, such as website visitors and online service users.

  • Purposes of processing: Communication; feedback, such as feedback collected through online forms; public relations.

  • Retention and deletion: Deletion in accordance with the section ‘General information on data retention and deletion’.

  • Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR).

Further information on processing activities, procedures and services:

  • Instagram: A social network for sharing photos and videos, commenting on and favouriting posts, messaging, and following profiles and pages. Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).

  • Facebook pages: Profiles on Facebook. The controller and Meta Platforms Ireland Limited are jointly responsible for collecting and transmitting data of visitors to our Facebook page. This includes behaviour, such as content viewed or interacted with and actions taken, and device information such as IP address, operating system, browser, language settings and cookie data. Further information is available in Facebook’s privacy policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide Page Insights statistics showing how people interact with our page and content. This is based on an agreement with Facebook (‘Page Insights information’: https://www.facebook.com/legal/terms/page_controller_addendum), which addresses matters including security measures and data subject rights. Further information: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users may therefore address access or deletion requests directly to Facebook. Their rights, particularly access, deletion, objection and complaints to a supervisory authority, remain unaffected. Joint controllership is limited to collection by Meta Platforms Ireland Limited (EU). Subsequent processing, including possible transfers to Meta Platforms Inc. in the USA, is Meta Platforms Ireland Limited’s sole responsibility. Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).

  • YouTube: A social network and video platform. Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Legal basis: Legitimate interests (Article 6(1), first sentence, point (f) GDPR). Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out: https://myadcenter.google.com/personalizationoff.

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Plug-ins, embedded functions and content

We integrate functions and content retrieved from third-party servers into our online services. This may include graphics, videos or maps (collectively ‘content’).

Integration requires third parties to process users’ IP addresses, without which they could not send content to the browser. The IP address is therefore necessary to display these functions or content. We aim to use providers that use IP addresses only for delivery. Third parties may also use invisible graphics, known as pixel tags or web beacons, for statistics or marketing, including analysis of website traffic. Pseudonymous information may be stored in cookies and include technical browser and operating-system details, referring websites, visit times and further usage information. It may also be combined with information from other sources.

Legal bases: Where we request consent to use third-party providers, processing is based on that consent. Otherwise, it is based on legitimate interests in efficient, economical and user-friendly services. Please also see the cookie information in this policy.

  • Types of data processed: Usage data (page views, time spent, click paths, intensity and frequency of use, device types, operating systems and interactions with content and functions); metadata, communication data and procedural data (IP addresses, times, identification numbers and people involved); location data, meaning information about the geographical position of a device or person.

  • Data subjects: Users, such as website visitors and online service users.

  • Purposes of processing: Providing our online services and improving usability; audience measurement, such as access statistics and recognising returning visitors; tracking, including interest- or behaviour-based profiling and cookies; audience targeting; marketing.

  • Retention and deletion: Deletion follows the section ‘General information on data retention and deletion’. Unless otherwise stated, cookies and similar storage methods may remain on users’ devices for up to two years.

  • Legal bases: Consent (Article 6(1), first sentence, point (a) GDPR); legitimate interests (Article 6(1), first sentence, point (f) GDPR).

Further information on processing activities, procedures and services:

  • Google Maps: We embed maps provided by Google. Data processed may include users’ IP addresses and location data. Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland. Legal basis: Consent (Article 6(1), first sentence, point (a) GDPR). Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).

  • Google Maps APIs and SDKs: Interfaces to Google mapping and location services, for example for address completion, determining locations, calculating distances and providing additional place information. Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland. Legal basis: Consent (Article 6(1), first sentence, point (a) GDPR). Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).

  • YouTube videos: Video content. Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Legal basis: Consent (Article 6(1), first sentence, point (a) GDPR). Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out: Browser add-on: https://tools.google.com/dlpage/gaoptout?hl=de, advertising display settings: https://myadcenter.google.com/personalizationoff.

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Changes and updates

Please review this privacy policy regularly. We update it when changes to our processing make this necessary. We will inform you where a change requires action from you, such as consent, or another individual notification.

Company and organisation addresses and contact details in this policy may change over time. Please check them before making contact.

Definitions

This section explains terms used in this privacy policy. Where a term has a statutory definition, that definition applies. The explanations below are primarily intended to aid understanding.

  • Employees: People in an employment relationship, including staff and similar positions. This legal relationship between employer and employee is established by an employment contract or agreement, requiring remuneration in return for work. It covers commencement, performance of work and termination, whether by notice, agreement or otherwise. Employee data includes information relating to these individuals in their employment context, such as identity details, identification numbers, pay and bank details, working time, holiday entitlements, health data and performance assessments.

  • Basic personal data: Essential information needed to identify and administer contractual partners, user accounts, profiles and similar relationships. It may include personal and demographic details such as names, addresses, phone numbers, email addresses, dates of birth and user IDs. It enables clear identification and communication in formal interactions with services, institutions and systems.

  • Content data: Information generated when creating, editing or publishing any kind of content, including text, images, video, audio and other multimedia. It includes not only content itself but associated metadata such as tags, descriptions, authorship and publication dates.

  • Contact data: Information enabling communication with individuals or organisations, including phone numbers, postal addresses, email addresses, social media handles and messaging identifiers.

  • Conversion measurement: A procedure for measuring marketing effectiveness. It usually involves storing a cookie on a user’s device on a website carrying marketing and reading it again on the destination website. This may show whether advertising placed on other websites was successful.

  • Artificial intelligence (AI): AI processing involves automated analysis of user data to identify patterns, make predictions and improve service efficiency and quality. This includes collecting, cleaning and structuring data, training and applying models, and continually reviewing and optimising results. It takes place only with user consent or on another lawful basis.

  • Metadata, communication data and procedural data: Information about how data is processed, transmitted and managed. Metadata describes other data’s context, origin and structure, such as file size, creation date, document author and change history. Communication data records exchanges through email, call logs, social networks and chats, including participants, times and transmission routes. Procedural data describes workflows and processes, transaction and activity records, and audit logs used to trace and review operations.

  • Usage data: Information showing how people interact with digital products, services or platforms. This may include applications and functions used, time spent, navigation paths, frequency, activity times, IP addresses, device details and location. It supports behavioural analysis, user experience improvements, content personalisation, product development, and identifying trends, preferences and potential problems.

  • Personal data: Any information relating to an identified or identifiable natural person, referred to as a data subject. A person is identifiable if they can be identified directly or indirectly, particularly by a name, identification number, location data, online identifier such as a cookie, or factors specific to their physical, physiological, genetic, mental, economic, cultural or social identity.

  • Profiles containing user-related information: Automated processing that uses personal data to analyse, assess or predict personal aspects of an individual. Depending on the type of profiling, this may involve demographics, behaviour and interests, such as interaction with websites and content, interest in products, clicking behaviour or location. Cookies and web beacons are often used for profiling.

  • Log data: Records of events or activities in a system or network, typically including times, IP addresses, user actions, errors and other operational or usage details. It is often used for troubleshooting, security monitoring and performance reporting.

  • Audience measurement: Also known as web analytics, this evaluates visitor traffic, including behaviour and interest in content. It helps operators understand when people visit and what interests them, so content can better meet their needs. Pseudonymous cookies and web beacons are often used to recognise returning visitors and improve usage analysis.

  • Location data: Information generated when a mobile or other location-capable device connects to a mobile cell, Wi-Fi network or similar positioning technology. It indicates a device’s geographical position and may be used to display maps or other location-dependent information.

  • Tracking: Following user behaviour across multiple online services. Behavioural and interest information is generally stored in cookies or on tracking providers’ servers as profiles. It may then be used, for example, to show advertising likely to match users’ interests.

  • Controller: The individual, legal entity, authority, agency or other body that alone or jointly determines the purposes and means of processing personal data.

  • Processing: Any operation or set of operations performed on personal data, with or without automated means. The term is broad and covers virtually any handling of data, including collection, analysis, storage, transmission and deletion.

  • Contract data: Information formalising an agreement between two or more parties and documenting the terms on which products or services are provided, exchanged or sold. It identifies the parties and specific terms and may include start and end dates, agreed services or products, prices, payment terms, termination rights, renewal options and particular clauses. It supports contract administration and performance, establishes the parties’ relationship and helps clarify rights and duties, enforce claims and resolve disputes.

  • Payment data: Information needed to process payments between buyers and sellers, including card or bank details, payment amounts, transaction details, verification numbers and invoice information. It may also include payment status, chargebacks, authorisations and fees, and is relevant to e-commerce, online banking and other financial transactions.

  • Audience targeting: Identifying groups for advertising, known as custom audiences. For example, interest in particular products or topics may suggest interest in similar advertising or the shop where those products were viewed. Lookalike audiences involve showing content to users whose profiles or interests are considered similar to those of the profiled audience. Cookies and web beacons are generally used for both.

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